Africa Tourism Monitor 2015
The theme of this year’s report is “Unlocking Africa’s Tourism Potential”. It covers issues such as investment, conservation, product development, partnerships, and more in the sector, to foster economic growth and capitalize on opportunities. The report examines a number of timely topics, including trade policy and regional integration, regional visa cooperation and facilitation, hotel chain development, the economic value of wildlife tourism, knowledge and skills transfer, telling authentic stories on Africa, engaging local citizens, tapping into the online travel marketplace, and creating dynamic travel products. The facts, figures, articles, and case studies in this issue illustrate how travel and tourism involve local populations and community stakeholders to participate, engage, and thrive in the travel and tourism sector in Africa.