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Africa Tourism Monitor - 2018


The theme of this issue is “The High 5s – Tourism as a Pathway to Industrialization, Integration, Quality of Life, Agriculture, and Powering Up Africa”. The wide range of topics examined in this issue include subjects such as hotel pipeline developments and investments, balancing wildlife and urbanization, intra-Africa travel potentials with the Single African Air Transport Market (SAATM), attracting business and city tourism, creating innovative media strategies for African destinations, technology’s role in inclusive tourism growth, and much more.

Key Tourism facts

  • Africa international tourism arrivals increased slightly to 62.9 million in2016 – a 0.64% increase.
  • International tourism receipts in Africa totaled US$ 36.2 billion in 2016, comprising 3% of global tourism receipts.
  • Destinations with the strongest growth in international arrivals compared to 2015 were Sierra Leone (+30,000, a 126% increase), Nigeria (+634,000, a 50.5% increase), Burundi (+56,000, a 42.7% increase), Eritrea (+28,000, a 24.6% increase), Togo (+65,000, a 23.8% increase), and Madagascar (+49,000, a 20% increase).
  • South Africa surpassed 10 million arrivals for the first time, and Morocco sustained more than 10 million arrivals for the fourth consecutive year.
  • In 2016, Africa held a 5.1% share in worldwide tourism arrivals, and a 3.0% share of worldwide tourism receipts.
  • In 2017, direct travel and tourism employment in Africa rose to 9.3 million (an 11.2% increase from 2016), with 2.5 million jobs in North Africa and 6.8 million jobs in sub-Saharan Africa

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